Call Tracking allows you to track calls out of your site and know precisely what advertising activity brought them there; whether it was from a different site, Google or your paid search campaign.
So no more will you have to figure how your caller has found you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Customers with AdWords have an intrinsic need to track the calls that are relevant to their keywords, in order to understand which keywords provide call conversions. call tracking Google Analytics Without visibility of telephone conversions, it’s simply not feasible to figure out if your investment from the keywords in your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most customers are searching to track not just PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, since it lets you see your ROI for each of these very important channels not just Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, key to the success of any business enterprise.